Good nutrition during a child’s earliest years sets the foundation for lifelong health. It provides the essential building blocks for brain development, healthy growth and a strong immune system. However, too many children in the U.S. are not eating a healthy diet. Fewer than half of all children between ages one and two eat a vegetable on a given day, and 15% of children between ages one and two are not getting enough iron, an essential nutrient for proper brain development.
In order to get credible information into the hands of parents and caregivers, 1,000 Days has partnered with experts to bring together the evidence-based information and practical strategies on what, when, and how to feed infants and toddlers.
“The benefits of proper nutrition in a child’s earliest years have far-reaching consequences, but as a mom, I know firsthand how hard it can be to make sense of the conflicting advice coming from our doctors, family members and the internet. That’s why I’m so thrilled share this resource with parents and empower them to more confidently feed their young children,” said Lucy M. Sullivan, executive director of 1,000 Days.
Building upon CDC’s new evidence-based website on infant and toddler feeding – as well as other resources such as the Healthy Eating Research report “Feeding Guidelines for Infants and Toddlers” – 1,000 Days has developed a series of bite-sized “how to” videos to bring the recommendations to life for parents and caregivers.
An organization by moms, for moms, 1,000 Days understands parents need quick, practical and trustworthy advice. 1,000 Days is kicking off with 12 videos on one of the biggest questions parents have: how to introduce solid foods. The videos cover a range of topics – from the signs to look for to know your baby is ready to start eating food, to tips on how to cook nutritious first foods for your baby. 1,000 Days has developed these videos to reach a wide audience and help parents and caregivers feel confident about feeding their young children.
In just one month, the videos have already reached more than 3.5 million of people and been viewed more than 1.2 million times. In addition to being watched and shared by millions of parents across the U.S., the videos have also attracted the attention of media like Fatherly, influencers like The Mama Notes and many partners in the early childhood development space, including state and local WIC agencies that are now using the videos as resources for parents and staff alike. Parents are hungry for trusted and practical information, and 1,000 Days sees real potential to expand upon this initial work as outlined in this case study.
This first video series is just the start. 1,000 Days intends to build a library of resources to support parents with information on eating and feeding throughout the 1,000-day journey from a woman’s pregnancy through her child’s 2nd birthday.